The Country Trust brand refresh

"The charity had no discernible identity, lacked standout and struggled to present itself in a consistent and memorable manner. Vincent Design Consultants set about creating a fresh, modern brand that reflected the three strands of the charity’s work — food, farming and the countryside" Phil Hesmondhalgh, Head of Marketing and Communications

The Country Trust is an educational charity which enables children from disadvantaged areas to discover the countryside.

It has been quietly changing lives for over 40 years with the help of hundreds of volunteer farmers and landowners across the UK by organising outstanding residential trips and experiences to share farmers passion for food, farming and the countryside, provide hands on learning.

We were engaged by The Country Trust to help them re-invigorate the visual identity to increase awareness of the charity’s work, and establish recognition amongst new and existing audiences.

The approach taken was to create a bold ‘C’ marque which illustrated the diversity of their work and captures the vibrancy and fun experienced by the children.