Podplus is an established sports shop and injury clinic, and a brilliant family business founded by two siblings. Together they’ve built a great reputation within the well-being / exercise community in Kent. So whether you walk, run, take classes or go to the gym, the Podplus team are on-hand as a unique independent “one-stop-shop” business to inspire and support our active communities long-term.
Kate and Tom got in contact with us at Vincent Design to help re-think their brand which had become somewhat tired and in need of some TLC. We started the process by talking to the larger team about what made Podplus different from its competitors and special. This proved a really engaging exercise, and enabled us to create the positioning (Vision, mission, brand values and personality), and go on to write a comprehensive design brief.
Our creative aim was clear from the very get-go – to establish a modern look and feel which appeals to the various target audiences to widening their already strong customer base.
It has become clear throughout the Covid-19 pandemic that our well-being must be higher up all our priority lists. And this is something Podplus are well-positioned to capitalise upon by raising their profile and brand awareness.
The business was started at the Julie Rose stadium in Ashford, but recently expanded by launching a second retail presence in Cranbrook High Street in July 2021.