Breakthrough Booby Birds campaign 2011
Breakthrough Booby Birds
The ‘Booby Birds’ are a small group of successful women who decide to take on the huge challenge of raising 20k each on behalf of Breakthrough Breast Cancer by signing up for a tandem skydive.
Working with Brandsmiths, Vincent Design designed the various printed collateral to inspire, inform and support these remarkable women from the initial recruitment through to the little things to remember on jump day.
The second year of this amazing fundraising campaign part of the design brief was to ensure the materials were not only consistent with the new Breakthrough brand guidelines but also increased awareness of the charities work, upped the design ante and told some of the very personal stories of the year 1 BBB ladies.
